The 'Until It Pays' Guarantee: How We're Putting Our Money Where Your ROI Should Be
Dr. Thompson had trust issues.
Not with people. With marketing agencies.
Three agencies in two years. $47,000 spent. Zero sustainable results.
So when he heard about our workshop guarantee, his first response was predictable: "What's the catch?"
Fair question. In an industry where "guaranteed results" usually means "guaranteed to take your money," skepticism isn't paranoia—it's pattern recognition.
Here's the thing: we hate the marketing industry's reputation as much as you do. Which is why we built a guarantee that actually means something.
The Numbers That Matter
Our guarantee is simple. Your workshop must achieve ONE of these benchmarks:
10+ attendees show up
5+ consultations booked
$5,000+ in treatment revenue
If not? We run another workshop free. No asterisks. No fine print. No "processing fees."
(Well, you still pay for ads. We're confident, not delusional.)
Why These Specific Benchmarks?
We didn't pull these numbers from a marketing guru's fever dream. They represent the minimum viable success for a workshop.
10 Attendees
Below this, group dynamics fail. The "workshop" becomes an awkward consultation with strangers. Ten people create energy, social proof, and enough questions to drive natural education.
5 Consultations
Half your attendees taking the next step indicates strong interest and proper education. These aren't tire-kickers—they're qualified prospects ready to discuss treatment.
$5,000 Revenue
This covers your investment and proves the model. It's not about getting rich from workshop one. It's about validating the system works in your market.
Hit ANY of these? The system is working. Scale from there.
The Math Behind Our Confidence
We offer this guarantee because math doesn't lie. Across hundreds of workshops:
Average attendance: 15-18 people
Average consultation rate: 45-52%
Average revenue: $12,000-18,000
Our "guarantee benchmarks" represent the bottom 20th percentile of results. We're betting you won't be terrible. Revolutionary, I know.
What Makes Us This Confident?
Three things most agencies don't have:
1. We Only Work With Qualified Practices
Not everyone gets this guarantee. You need:
Working RF/IPL device (shocking requirement)
Staff to run workshops
Space for 12+ people
Population of 500,000+ within 20 miles
No device? Tiny market? One-person show? We'll pass. Better to disappoint you now than later.
2. We Control the Entire System
Most agencies hand you leads and wish you luck. We manage:
Ad creation and targeting
RSVP funnel optimization
Automated reminder sequences
Live confirmation calls
Event script and flow
Follow-up sequences
When you control every variable, outcomes become predictable.
3. We've Failed Enough to Succeed
Our first 10 workshops taught us every way to fail:
Ads that attracted freebie-seekers
Reminder sequences that annoyed people
Scripts that bored audiences into submission
Follow-ups that felt like stalking
Each failure refined the system. Your workshop benefits from our education.
The Compliance Checklist (AKA Your Part of the Deal)
Guarantees require partnership. Here's your side:
Before Launch:
[ ] Complete onboarding within 14 days
[ ] Provide required marketing assets
[ ] Fund ad account ($600-1000)
[ ] Confirm workshop date/time
[ ] Assign staff roles
During Campaign:
[ ] Approve ads within 48 hours
[ ] Respond to RSVP questions within 24 hours
[ ] Don't change event details mid-campaign
[ ] Allow our reminder sequence to run
Event Execution:
[ ] Follow the proven script (85% minimum)
[ ] Have doctor or technician present entire workshop
[ ] Offer consultation booking at event
[ ] Record attendance numbers
[ ] Document results within 48 hours
[ ] Record the event to verify compliance (cellphone camera is fine)
We're putting our neck on the line on the part of the process we have the least involvement in: your ability to convert.
So...
Skip these steps? You skip the guarantee. Fair is fair.
Real Story: When the Guarantee Kicked In
Dr. Martinez launched her first workshop in February. Results:
7 attendees
3 consultations
$3,800 revenue
Missed all three benchmarks. Disappointing? Yes. Disaster? No.
We diagnosed the issues:
Ad targeting too narrow
Workshop scheduled during major local event
Reminder sequence timing off
Workshop two (free under guarantee):
14 attendees
7 consultations
$11,200 revenue
Same market. Same doctor. Better execution.
"The guarantee saved us," Dr. Martinez said. "Not just financially—psychologically. We could learn without losing."
What Happens When You Miss Benchmarks?
No shame. No blame. Just solutions.
We analyze everything: Ad performance, RSVP flow, show rates, presentation engagement, conversion points
We identify gaps: Usually 2-3 fixable issues
We adjust: New angles, timing changes, script refinements
We run again: Free workshop with improvements
Most practices hit benchmarks by workshop two. The outliers? They usually have fundamental issues (terrible location, staff problems, or they didn't actually follow the system).
The Fine Print That Isn't Fine
Let's address the "gotchas" you're looking for:
Ad Spend: Not included. Budget $600-1000 per workshop. This pays Facebook, not us.
Time Limit: Guarantee applies to workshops run within 90 days of launch. Can't save it for next year.
One Free Workshop: If workshop two also misses, we need a serious strategy discussion. The guarantee isn't infinite.
Territory Protection: Still applies. We won't flood your market with competing workshops.
Compliance Required: Skip the checklist? Skip the guarantee.
That's it. No hidden fees. No surprise charges. No "guarantee processing administration fees" (yes, that's a real thing some agencies charge).
Why Most Agencies Won't Do This
Simple: they can't control outcomes. When you're just running ads and throwing leads over the wall, guaranteeing results is financial suicide.
We built differently:
Full-funnel control
Proven event framework
Refined over hundreds of workshops
Partnership approach, not vendor mentality
Still risky? Sure. But less risky than watching practices fail with expensive devices gathering dust.
The Psychology of the Guarantee
Here's what really matters: the guarantee changes your psychology.
Without it, every stumble feels like failure. Every quiet day sparks panic. Every unconverted lead triggers doubt.
With it, you experiment confidently. Learn without bleeding money. Build momentum instead of anxiety.
Dr. Thompson (remember him?) put it perfectly: "The guarantee didn't just protect my investment. It protected my confidence. I could focus on execution instead of anxiety."
Questions Skeptics Ask
"What if I'm in a terrible market?"
We'll tell you upfront. Our assessment catches market issues before launch. No sense guaranteeing failure.
"What if my staff sabotages it?"
Compliance checklist includes staff preparation. Skip it? No guarantee. Follow it? Protected.
"What if people just don't want RF/IPL?"
Then you'll miss benchmarks, discover how to run an effective workshop, and learn your market isn't ready. Better than wondering.
"Seems too good to be true..."
In a world of marketing BS? Yes. In a world of math, systems, and controlled execution? It's just business.
The Moment of Truth
You've been burned before. We get it.
Agencies promised leads—delivered noise.
Promised results—delivered excuses.
Promised partnership—delivered abandonment.
We're not asking for blind faith. We're offering mathematical probability backed by financial guarantee.
Your expensive RF/IPL device deserves more than hope. It deserves a system that works or costs nothing extra to fix.
Your Two Choices
Choice 1: Keep doing what you're doing. Hope referrals increase. Hope marketing gets easier. Hope that device eventually pays for itself.
Choice 2: Test a proven system with downside protection. Know within 30 days if workshops work for your practice. Risk only ad spend to find out.
Dr. Thompson chose option 2. Six workshops later, his RF/IPL device generates $22,000 monthly.
His trust issues? Still there. But now they're directed at agencies without guarantees.
Smart man.
Ready to test whether workshops work for your practice—with protection if they don't?
The guarantee is real. The system is proven. The only question is whether you're ready to find out.
No asterisks. No fine print. Just results or a free second shot.
That's the deal.
Garry Regier is the founder of PatientGrowthMachine™, specializing in helping optometrists and ophthalmologists unlock the full ROI of their RF/IPL technology through proven patient workshop systems. To learn if your practice qualifies for our "Until It Pays" guaranteed workshop system, schedule a Launch Strategy Call today.
